WHAT IS CONVERSION RATE OPTIMIZATION (CRO)?

    CRO stands for “Conversion Rate Optimization”. It is an ongoing process that optimizes conversion rates across the whole digital ecosystem. In practice, CRO aims to improve the customer journey in order to maximize your ROI: grow the average order value, boost the number of leads or increase drive to store.
    In simple terms, CRO is the process of constantly reducing any friction a simple visitor could come across on their path to becoming a customer. It can focus on a single landing page, a specific conversion funnel or require a holistic approach to your digital ecosystem.
    Without a CRO process, digital investments (SEO, SEA, banners, etc.) cannot reach their full potential, and you miss potential revenue. 

    This is why CRO is a key element to integrate in your digital strategy if you want to increase profitability. By choosing Conversion Rate Optimization, you will discover tools and techniques such as A/B Testing, Multivariate tests, Content customization, User interface (UI), experience (UX) and increase ROI.

    Our process to increase your Conversion Rates

    Strategic session

    Understanding your business goals, specific needs and KPIs + brainstorming on opportunities. We start with a free strategic session in order to better understand your needs, goals and historical performances.

    Data collection, audits and identification of issues

    We collect all available data, digital or not, and connect to all your tools in order to have the most comprehensive understanding of your business.

    CRO Optimization plan

    Optimization hypothesis, A/B Test, Landing Page. This is where the magic happens: after a proper audit, we develop a CRO action plan based on our Top 10 blockers!

    Real-time automated dashboard

    Performance tracking for result-based optimizations. We aim for performance AND transparency. Therefore, we create an online dashboard, that allows everyone to monitor results in real-time and make proactive decisions.

    We start again from step 2

    Ongoing optimization and update the CRO Optimization plan: test -> measure -> optimize This is the way it is, our work never stops. Once we have optimized everything we had

    Session stratégique

    Nous dĂ©marrons par une session d’échange gratuite afin d’en apprendre plus sur vos besoins, vos objectifs et votre performance historique.

    Récolte des données & Audit

    Nous partons à la recherche de toutes les données, digitales ou non et on se connecte à tous vos outils pour avoir une vue la plus granulaire possible.

    Mise en place d’un plan d’action

    C’est lĂ  que la magie opĂšre, aprĂšs nos diffĂ©rents audits, on vous propose un plan d’action CRO basĂ© sur notre TOP 10 des bloquants !

    Des rapports optimisés & en temps réel

    On veut de la performance ET de la transparence. Du coup, on met en place un dashboard en ligne, actualisé en temps réel qui nous permet à tous de voir

    On recommence Ă  partir de l’étape 2

    C’est comme ça, notre travail ne s’arrĂȘte jamais. Quand on a optimisĂ© tout ce qu’on avait identifiĂ©, on recommence pour amener vos performances encore plus loin.

    GET YOUR FREE CONSULTATION WITH OUR CRO EXPERTS!

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